Wellness Obsession

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their mar.

See the article here:
Social Media Today | Europe View: Coke, Unilever Drop Campaign ...

This entry was posted on Wednesday, January 13th, 2010 at 2:42 pm and is filed under Social Media. You can follow any comments to this post through the RSS 2.0 feed. Both comments and pings are currently closed.

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