Wellness Obsession

Human Genome Sciences and GlaxoSmithKline say online communication will play a key role in the upcoming launch of lupus drug Benlysta. The companies are considering various Web channels, from advocacy groups to social media .

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Lupus drug launch focuses on social media, advocacy orgs - Medical ...

This entry was posted on Wednesday, November 4th, 2009 at 7:31 am and is filed under Social Media. You can follow any comments to this post through the RSS 2.0 feed. Both comments and pings are currently closed.

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